THE CONFLICT WITH THE RIGHT TO PUBLICITY

The right of publicity is the right of a person to control the commercial use of their identity, or in other words, the right to prevent others from using their image, name, or other aspects of their identity for commercial purposes without their consent. Although the right of publicity is not codified in India, it has been recognized and also enforced by Indian courts in a number of cases. While copyright law provides the photographer ownership of the photograph (unless shot under a contract), the right of publicity gives