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Why intellectual property strategy is important for MSME/startups

Initial stage of any business is very crucial. Building the team, structuring the company, attracting investment and developing the product, key partnerships, sales channels and marketing plans are typically all-consuming tasks for the founders and these tasks, intellectual property at times takes a back seat. Presently, MSMEs/ Start-ups are facing a lot of issues making it difficult for them to survive in the competitive market. With poor technical knowledge, they often face trouble finding an appropriate solution for their business. An

Protecting Trademark Portfolio from Infringement

In the present dynamic and competitive market, companies are under constant pressure to popularize their products or services through their unique brand name and increase their consumer base. Entities ensure their valuable assets are registered through trademarks in the form of word or logo or symbol or a combination thereof. It is one of the most efficient ways of creating a brand value enabling the customers to identify their products and differentiate them from other similar products in the store. Choosing

Word marks vs. Logo marks: which is more preferable?

Intangible assets to the company, many endeavor to ensure that their product stands out to other similar products in the market by registering their brand name. Trademarks registration exists in several forms such as logo, mark, label etc. However, business enterprises often get confused whether to protect their TM as word mark or logo mark. Uncertainties also arise on the form that provides better protection: a standard character format (word mark) or designed format (logo mark). One has to have a

 

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