- We all know that reputation is imperative, we all get business through word of mouth. It may be a memorable and distinctive tagline or the distinctive packaged goods are sold in. Sometimes, it’s a combination of all these. Often, these brand identifiers are most valuable to businesses. If the trademark is already registered, then other traders cannot re-register the same trademark. The entrepreneur who has registered the TradeMark gets deprived of the fear that somebody else may not use illegal trademarks of any other Traders. Therefore, in order to establish your brand name in the market, trademark registration in Delhi, India is required.
- Every business entity aims for gaining recognition and puts in ample amounts of time, effort and creativity to design its business identities and logos that are attractive, not all logos might be unique or original. Brand identities could well represent businesses owing to their distinctiveness and association with their owners A common misconception is that a business is covered if it registers the company name and domain name.
- In India only trademark registration creates a monopoly in the brand allowing you to stop others using your brand or something similar. The Trademark registration system works on a first to file basis, so it is possible for a third party to register your brand or a similar brand as a trademark for themselves. Many businesses assume that brand protection is not for them, that it is costly and something which only larger organizations need to worry about. Registration of your product and service gives peace of mind and control over your brand and reputation whilst adding value to the business.
- Legal protection is imperative for any business because the marketing department spends a lot of time defining and documenting the company’s unique selling proposition (USP), core values, market position, corporate identity and brand strategy. Experience confirms that it is much easier to sell recognized brands than unrecognized brands.
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