Why intellectual property strategy is important for MSME/startups

Initial stage of any business is very crucial. Building the team, structuring the company, attracting investment and developing the product, key partnerships, sales channels and marketing plans are typically all-consuming tasks for the founders and these tasks, intellectual property at times takes a back seat. Presently, MSMEs/ Start-ups are facing a lot of issues making it difficult for them to survive in the competitive market. With poor technical knowledge, they often face trouble finding an appropriate solution for their business. An